Why is optical always on sale? Because discounts became the business model. This article breaks down how eyewear pricing really works, why waiting for sales can delay care, and what patients should focus on instead of headlines.

Noticing thinning lashes? Learn the real causes of eyelash loss and what your Edmonton optometrist can do to help—from lid hygiene to medical treatments.

Every week, I see patients who don’t meet the legal vision requirements for driving—and many don’t even know it. It’s time we made regular eye exams part of renewing your driver’s licence.