Legal & Privacy Policy

Effective Date: January 2025

1. WHO WE ARE

This website, www.drrossmckenzie.ca, is operated by Dr. Ross McKenzie ("we," "our," or "us"). We’re here to educate, inform, and serve individuals interested in eye health, optometry, and professional growth — and we take your privacy seriously.

By visiting this website or using any of the services, courses, downloads, or contact forms provided, you agree to the terms outlined below.

2. TERMS OF USE

By accessing or using this Website, you agree to:

  • Use the content for personal and lawful purposes only

  • Not copy, modify, distribute, sell, or exploit the content without written permission

  • Refrain from posting or transmitting anything unlawful, threatening, or abusive via our site

We reserve the right to remove content or deny access to any user who violates these terms.

3. INTELLECTUAL PROPERTY

Unless otherwise stated, all content on this Website — including text, logos, downloads, photos, blog posts, and graphics — is the property of Dr. Ross McKenzie. It is protected by Canadian and international copyright laws.

You may:

  • Share brief excerpts (up to 100 words) with credit and a link back to the original page

  • Use downloads, PDFs, or free resources for personal use only

You may not:

  • Copy entire blog posts or resources without written permission

  • Resell, reproduce, or redistribute any products or downloads

  • Claim our work as your own

4. MEDICAL DISCLAIMER

While I am a licensed optometrist, the content on this Website is for informational purposes only and does not constitute medical advice, diagnosis, or treatment. Always consult directly with your healthcare provider before making decisions about your eye health or other medical conditions.

No doctor-patient relationship is established by using this Website or contacting us via email or forms.

5. PRIVACY POLICY

a. Information We Collect

We may collect the following types of personal information when you interact with this site:

  • Your name, email, and phone number (e.g., via contact or opt-in forms)

  • Browsing data such as IP address, browser type, and device

  • Information from cookies or pixels used to track visitor activity

We collect this information to:

  • Communicate with you via email (when you opt in)

  • Provide you with requested information, services, or downloads

  • Monitor and improve website performance and user experience

You can always opt out of email communications by clicking “unsubscribe” in any email we send.

b. How We Protect Your Data

We use secure platforms, strong passwords, and encrypted services to protect your information. However, no data transmission over the internet is 100% secure.

c. Your Rights (PIPEDA Compliance)

If you are a resident of Canada, you have the right to:

  • Access or update your personal information

  • Request correction or deletion of your data (unless we’re legally required to retain it)

  • Withdraw consent for marketing emails

6. COOKIES & TRACKING

Our site uses cookies (tiny data files stored on your browser) and pixels (like those from Google Analytics or Meta) to improve your experience and help us understand how people use the site. You can disable cookies via your browser settings if you prefer.

7. AFFILIATE DISCLOSURE

We may occasionally recommend products or services through affiliate links. This means we may earn a commission — at no extra cost to you — if you choose to purchase through our links.

We only promote services, brands, and products we truly believe in. These commissions help support the free content and resources we provide here.

We're transparent about when affiliate links are used and appreciate your trust.

8. SPONSORED CONTENT & ENDORSEMENTS

Any sponsored content or partnerships will be clearly disclosed. While I may receive compensation for content, I only work with brands I trust and align with my professional values.

9. THIRD-PARTY WEBSITES

Our site may link to third-party websites. We’re not responsible for the privacy practices, content, or policies of those external sites. Please review their policies before submitting any personal information.

10. CHILDREN’S PRIVACY

This Website is not intended for children under the age of 13. We do not knowingly collect personal information from children. If you believe we’ve collected information from a child, contact us immediately at [Insert Email].

11. CHANGES TO THIS POLICY

We may update this Legal & Privacy Policy at any time. Any changes will be posted here, and your continued use of the Website constitutes your acceptance of those changes.

12. CONTACT INFORMATION

Questions? Want to talk privacy or request access to your data?

You can reach us at: ross@heliooptometry or ross@stonewire.ca